Craig Clark is a recent graduate from Northern Illinois University, where he earned a BFA in Visual Communication.
While studying, had the the opportunity to intern with the great folks at Rule29, becoming an instant movie star by starring in many R29 shorts. During the spring of 2009 he studied contemporary design and art at the Academy of Fine Arts in Katowice, Poland.
We recently caught up with Craig and had the opportunity to aprak with him about design, inspiration and life.
How did you get involved in design?
I’ve always been interested in art and can’t remember a time when I was not doodling or drawing in sketch books. I always wanted to pursue a career in art and by the time I hit high school, I was totally interested in computers as well. My beginning high school classes taught design as more of a “computer art.” Only in college did I realize how much theory and research it takes to make design successful and that’s what draws me in. And that’s why I pursue design, I admire its ability to create art that has a function and serves a purpose.
What inspires you to create the work you do? What types of things inspire you the most?
I work because I love to create tangible things, something that other people will enjoy, and solutions to visual problems. More and more it seems that I gather my inspiration from the non-design world, from simple human interactions to my friends and family.
What are the programs or mediums in which you create your artwork?
I feel like I’ve been relying on my computer for too long. Lately, I’ve been trying more and more to infuse handmade elements into my work. In some instances, I feel that the computer has removed the personality and intrigue that you find in handmade offerings. I mean, I would appreciate a hand lettered and hand drawn mix-tape from a loved one much more than a well-executed and cleanly designed one. That’s why I also enjoy silkscreening and letterpressing so much, because it’s more of a physical process and craft that you have to consider while you’re designing but still allows for great experimentation. Creating a balance between hand drawn aesthetics and clean, modern aesthetics is what I’m currently trying to conquer.
How long have you been a designer?
I’m fresh outta college. But, while in school and with other opportunities I’ve had the pleasure to work alongside some great designers such as the folks from Rule29, Firebelly Design, and Thirst. I’ve been very grateful to have had these opportunities to learn unique insights from each group of designers that I have worked with.
Do you have any advice for young designers that are just getting started?
Being a young designer, I’m not really sure how to answer that. I will have to check out later interviewee’s answers. I do think it’s important for every young designer to always grow and realize that there’s so much to learn after school. In the couple months I’ve been out of school and while I was interning at Rule29 I’ve learned so much about practical applications of the theories we’ve been taught in school. Also, all the production basics you need to know that they don’t really teach you in school need to be picked up ASAP. Being able to embrace collaboration and how to effectively work within groups is another great asset that I believe many young designers should learn and pick up on their first job.
What are some of the downsides to being a designer, if any?
The only thing I can think of is you become really picky about poor design. Lately I’ve been seeing a lot of Arial being used on various billboard signs, tv, and stuff like semi trucks and it makes me cringe every time.
What do you feel is your greatest strength as a designer?
I feel like I have a pretty good foundation of design and typography, I’m just seeking great opportunities to display them. I’m also trying to focus more and more on storytelling throughout my design and I think many of my latest works showcase that. Creating a connection and bond with the viewer is my ultimate goal these days, trying to create an authentic and truthful experience that motivates will be something I continue to expand upon.
Chicago/Architecture 
Hardcover book highlighting architectural milestones in Chicago’s history. Designed to give a rather academic topic a fun and inviting energy.
Hey Champ – Star
Cd cover design for Hey Champ’s latest cd Star, whose bright and poppy tunes overlap its deep and satirical lyrics.
Radio Arte Exterior 
Hardcover book highlighting architectural milestones in Chicago’s history. Designed to give a rather academic topic a fun and inviting energy.
Radio Arte Interior 
Interior design of radio booth for Radio Arte, complete during Camp Firebelly. Fellow campers and I collaborated on several projects for Radio Arte including environmental design, website design, poster design, and branding.
Polish Whale 
Silkscreen poster created during study abroad trip to Poland. Created using discarded and leftover transparencies and materials.
Do you have any closing thoughts or comments that you would like to share with us?
Thanks for having me! For you Chicago designers, be sure to check out this year’s SEEK Conference on November 21 being put on by my Alma Mater, NIU’s AIGA chapter. It features Massimo Vignelli, Jakob Trollbäck, along with many Chicago design leaders.
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